The Apprentice 2012 - The Final

After twelve weeks of television and thousands of tweets by people watching the show tonight it all came to an end in the Final. Which in the end lived up to the promise of the rest of the show this year and was finished off a special you are hired show that at times was incredibly funny.

The show this year has been as good as any of the past and it has made good television and quiet a contrast to the main programming on BBC One. The format might be getting a bit predictable but there is a certain comfort in that. I know it is one of the few shows on the channel I still watch and that has to say something about the show on a channel that has gone down market in recent years.

This years winner was Ricky Martin a 27 year old recruitment manager who compared himself to the Norse God Thor in his personal statement before saying that he could teach and old dog, Sir Alan Sugar, new tricks. Thankfully his business plan was better than his personal statement and he even managed to impress the unimpermissible Claude Littner with his business plan. He won with a rather boring and safe recruitment agency business but given the economic climate Sir Alan Sugar went for the safe option, and who came blame him.

The only question is did Sir Alan Sugar make the right choice in the end, and I think he did. Ricky Martin business skills were good and who came blame him for playing it safe. Time well tell what return he gets on his investment, but I;m sure he will make a profit. 

So that is it until next year when hopefully we will have another bunch of hopefuls trying to Sir Alans Sugars money out of his pocket and into a new business.